REUTERS: “At Sharp, Decline Marked by Over-Confidence, Drift”

It was a pattern repeated over years of drift as Sharp, confident in its technological superiority, found itself blindsided by rivals.

It also struggled to persuade customers to pay a premium for its high-end IGZO display technology, which features high resolution and low energy consumption, as rivals quickly outmaneuvered it with competitive technology.

Once among the top display suppliers to Apple Inc, Sharp has been pushed aside by the likes of LG Display and Japan Display, as the U.S. device maker diversified its supply chain amid longstanding concerns over Sharp’s prospects.

Critics say Sharp often over-estimated its market position, became complacent and over-invested in manufacturing capacity as liquid crystal display (LCD) prices were tumbling.

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