Risk Assessment – And Why You Stink at It
You stink at assessing risk. There, I said it. The thing is, I stink at assessing risk, too. We all do. If you watch Shark Week, for example, you will likely be petrified of the ocean even though your pajamas are more likely to catch fire than a shark is to attack you. People are prone to (at least) six errors in judgment when appraising risk.
(Here they are –> http://bit.ly/orEgvP )